The annual review is an opportunity to deepen the partnership and improve the terms.

Preparing for the Review (From the Company's Side)

  • A comprehensive annual performance report
  • Comparing the indicators to what was agreed
  • Documenting the achievements and lessons
  • Proposals for developing the service

Renewal Negotiation Strategies

The situationThe strategy
Excellent performanceRequesting a price improvement along with service development
A competitor at a lower priceHighlighting the real cost of change

Conclusion

A good annual review deepens the relationship and improves the contract for both parties.